1. An overcomplicated checkout
Every extra field on the purchase form is a chance for the customer to give up. Ask only for what you actually need.
2. No shipping-cost transparency
Customers need to know the shipping cost early, not at the last step of checkout — otherwise they abandon the cart.
3. Slow-loading product pages
Large, unoptimized images are the most common reason for a slow eShop. A few extra seconds of delay are enough to lose a sale.
4. Thin product descriptions
“Nice product, good quality” says nothing. Customers want dimensions, materials, close-up photos — whatever they’d ask about in a physical store.
5. No trust signals
Without clear contact details, a return policy, and secure payment options, many customers hesitate to complete a purchase.
6. Poor product search
If a customer can’t easily find what they’re looking for, they leave. Proper search and filters aren’t a luxury, they’re a core feature.
7. No strategy for abandoned carts
Most visitors don’t buy on their first visit. Without some kind of reminder system, you lose sales that were already close to closing.
8. Neglecting mobile
Most visitors arrive from a phone. An eShop that doesn’t work flawlessly there loses the majority of its audience.
9. No regular maintenance
An eShop that’s set up and forgotten accumulates technical issues, security gaps, and outdated plugins — until something breaks at the worst possible moment.
10. No SEO from the start
Many eShops are built without even basic SEO structure, and then wonder why they don’t show up on Google.